Bounce rate is the percentage of users who enter the first page of a website and exit immediately. Bounce rate means the number of visitors that bounce off without even giving you a chance to convert them. The lower the bounce rate, the better the site is performing because the ultimate motto of the site is to increase its reach. SEO Sydney has come up with many ways to reduce bounce rates.
What does bounce rate mean, and how does it work
When you work hard to grow your website, you should try to reduce the bounce rate because a high bounce rate is a symptom that your website is not performing well. This could be because your website’s marketing and designing work is not up to the mark.
You can reduce bounce rates by adding email signups, generating leads, and landing pages.
How much should be a typical bounce rate?
Typical bounce rate cannot be defined because a website’s bounce rate is entirely dependent upon its traffic, source, content type, etc. In addition, bounce rate doesn’t define if your page is worthy or not because the user may also find the information needed on the first page itself and then decide to exit from the website.
Some easy ways to reduce bounce rate
Make your content more interesting
If the content is repetitive, written in big paragraphs, boring, and confusing, visitors will not find it appealing. Instead, try to write in small paragraphs, add pointers, and add some interesting facts and images to make it interesting enough.
Here are a few formatting tips to make your page appealing.
- First, the heading should be bold, big, and up to the mark.
- Then, add subheadings to your article to make it easier to understand.
- Use charts, images, quotes, and screenshots whenever necessary.
- Add appropriate keywords and highlight them.
- Write in points instead of paragraphs.
- And lastly, add an eye-catching conclusion, because visitors mostly pay more attention to it.
Add proper keywords
Keywords play a huge role in getting a high traffic rate. Do proper research and use the best keywords in your content. A recent study has shown that about 97% of Google comes from targeting expensive keywords. Keywords are the most important factor when it comes to attracting customers. If your keyword placement is perfect, you get a lot of visitors, and the keyword also helps to increase your website’s organic ranking.
Use keywords that will bring traffic to your website and keep the users engaged in your content.
Here is a way to get the best keywords for your content:
- Go to a Keyword planner app, log into it through your email account, write the main keyword along with a qualifier in the search box, and click on get ideas.
- Search for high-value keywords, especially names of branded products, such as cheap Nike shoes, cheap Zara dresses, cheap Puma bags, etc.,
Avoid adding popups to your page
Most customers find pop ups annoying because they are not useful for them, or their device gets viruses into it. If you want to add them, you can, but don’t post too many of them. If you are adding the popup then you have valid reasons otherwise it creates a negative impact on customers.
Write an interesting Meta description that visitors will easily notice
A Meta description is like a headline of your content; a headline should always be eye-catching and to-the-point; whenever a customer searches for a topic, they first show them a Meta description; hence, an appealing Meta description is necessary.
Add multiple landing pages
As mentioned earlier, having many landing pages is necessary. So add many landing pages and add their links to the home page. But if the users don’t get the exact information they are looking for, then the bounce rate will increase.
Don’t let your page load for too long
No viewer waits for a site to load. If your site loads for more than 4 seconds, then the user will immediately exit from there and move to some other website. You can optimize images using WordPress apps and remove query strings to improve performance.
The site should be easy for mobile users to access
Most people are habitual to using cell phones to go on such websites. Make sure that the entire pages of your website are easily visible on any phone. More than 40% of websites, emails, social media sites, and blogs are accessed by phone.
You can use various apps or websites to make changes to the layout of your page.
Show that much website is trustable
Humans have a hard time trusting a certain website due to so much wrong information. So make sure you take this opportunity and make your website seem trustworthy. Give true opinions about a website, even if it’s bad; this will build trust among users.
Other things that you could do to reduce bounce rate could be adding external links to the pages, getting the right customers, and adding information related to current affairs.
How to calculate the bounce rate?
To get the average bounce rate, the total of one-page visitor visits is divided by the total entries to the website. E.g., if 1000 people visited the website in a month and 500 of them left the website after viewing the first page itself, the bounce rate will be 50% for that particular month.
These were a few tips on reducing the bounce rate of your website. But, even if you manage to reduce the bounce rate, it may increase again if your content is not up to the mark. To avoid this problem, plan out strategies keeping in mind all the tips mentioned above. If the customers are satisfied, this will automatically improve your website’s traffic, links, lead generation process, trust, reputation, etc.