In the age of internet marketing, brands often take a storytelling approach to advertising and marketing. This story telling approach brings to prominence video marketing, which has been around for a significantly long time. Video has long been a tool for advertising and marketing. However, like all things in 2022, video marketing has evolved to incorporate exciting new technology like virtual and augmented reality.
The advent of virtual reality and its incorporation into video marketing campaigns is one of many marketing strategies that are characteristic of the changing face of brand building in the age of internet marketing. Read further to know how virtual reality video production for the purpose of marketing and advertising is bringing brands into the limelight.
Try Before You Buy
In the E-commerce sector, wherein 64% of all purchase returns are owing to customers’ dissatisfaction with a purchase, virtual reality is bringing in a significant change. According to the leaders in virtual reality services in Singapore, and other major tech hubs, virtual reality encourages an immersive experience for consumers, often replicating conventional retail store advantages like try and buy.
This marketing trend has been replicated by some of the leading consumer brands around the world, to great success. The ‘Try and Buy’ experience, replicated in VR is turning heads, attracting consumers, but most importantly allowing many e-commerce platforms to significantly reduce purchase returns. From shoes to makeup, VR is effectively replicating the ‘Try and Buy’ experience for many major brands, and in turn, bringing in significant revenues.
Fun Filters for Effective Branding
Virtual reality services in Singapore and other tech hubs are also incorporating AR and VR into social media filters for the benefit of brand building. This marketing trend is most visible on Instagram wherein brands are incorporating logos, slogans, and other branded images into filters, which are then accessible by millions of users on social media.
Interestingly, this approach to brand building has consumers promoting major brands on their social media. The incentive for social media users is cool slogans, logos, and images incorporated into filters. The incentive for brands lies in the fact that consumers themselves have direct input in brand promotion.
VR and Social Initiatives
Interestingly, virtual reality video production is even being used to promote social initiatives. VR has been used to shine a light on social causes in a way that feels both personal and real. Stanford University’s Virtual Human Interaction Lab has ascribed to the belief that the use of virtual reality in promoting social causes increases empathy and generosity.
Brands are now using VR to promote their social causes. Similarly, conventional charitable organizations and non-profits can incorporate virtual reality into marketing campaigns to promote their causes.
FAQS
Q: What are the advantages of incorporating VR into video marketing?
A: VR in video marketing makes for an immersive experience for consumers, which in turn encourages spending.
Q: Where to avail of VR video production services?
A: Content creation companies specializing in video marketing often specialize in video features and effects like VR and augmented reality.
