Live streaming has been one of the most efficient ways for marketers to attract prospective customers. Brands are now making a quick move to live streaming in Australia as it increases engagement and offers better reach. A bandwagon that needs to be adopted by plenty of companies and brands, there is one shortcoming that bothers everyone. Knowing how to live stream can be very tricky and for someone with no past experience or adequate knowledge about the technicalities of streaming, it can be quite scary. But hey, this is why we are writing this article, to help you understand better and act on it!
This article is going to be information-rich, providing details to help you get started with your live streaming journey. You will learn how to set up a live stream with what gear and how to set it up!
How To Set Up A Live Stream?
Live streaming your content comes down to five essential steps:
- Connect your audio and video devices to your PC or laptop to capture content,
- Encoder configuration: a translator that uses the audio/ video content, and translates it into streamable files that ready to be shared through the internet
- Using the stream key and URL that your streaming platform provides, connect the encoder and the streaming platform
- Check your internet connection by uploading it’s speed and testing it
- You’re good to start streaming!
All in all, the live streaming process includes capturing the video and audio content, encoding it, and then distributing it through a live streaming service or platform. Don’t worry if you don’t understand words like encoder, stream key, etc. We’re getting to it slowly!
Equipment Needed For Live Streaming:
Camera
If you’re an absolute beginner, a single quality camera is enough to get started! Even a webcam is more than enough for your situation. In case you’re looking for better camera quality and options, you can get the best your budget can buy!
Beginner Level Video Cameras:
- Your phone
- Entry-level live streaming cameras like Mevo Camera, GoPro Hero, etc.
Intermediate Level Video Sources:
If you’ve set a budget for your buy, nothing as great as that. Let’s say your budget is $2000. You can look for options such as:
- Panasonic LUMIX GH4
- Canon XA15
Audio
Audio holds great importance with anything that goes live. Your video can be compromised and still attract people but once your audio chickens out, you will lose your audience. This is one of the most important aspects to keep in mind when you’re sorting your audio equipment. Don’t rely just on your in-built microphone, invest in a good set-up.
According to your budget, you can look for audio set-ups that will help make live streaming in Newcastle easier.
Capture Card
Capture card is the third piece of equipment you may need for streaming in Newcastle. The function of the capture card is to transfer the video from a source to the main live streaming set-up. It can help show your computer what your camera is recording( through HDMI)! You need a capture when you’re using a software encoder, not a hardware encoder.
Light Set-Up
Now that we have covered most of the technical part, let’s get to the artsy aspect of it. Lighting is very, very important for all your live streams? Nobody likes sull content. With a well-lit video, you come off as confident, and professional, and also attract customers. Would you watch a poorly lit live stream?
Lighting for beginners:
- Sunlight
- Ring light
Sunlight is the best natural lighting and one must make the best out of it.
How to create a flattering look with the right lighting?
- Face the direction where natural light hits the most
- Fill in any dark shadows with a bounce
- Harsh white light or fluorescent lighting must be avoided
- Don’t keep a window behind the speaker
Encoder
An encoder is needed to share your content with the world through live streaming. An encoder will help you convert a type of file to a different format of the file, whatever is required. It converts raw feed from your camera to viewable content on whichever platform you are using.
There are two types of encoders:
Hardware Encoders:
- Hardware encoders are designed specifically for live streaming
- Capture card is not required
- It is expensive and upgrades can be difficult
Hardware encoders help free up your computer for more tasks. Hence, this is perfect for professional streamers. For example, gamers can easily live stream their play with hardware encoders.
Software Encoders:
- The best option for live streaming beginners. One thing that should always be kept in mind is that these encoders function on the processing power of your computer.
- Capture card is needed usually
- Different price options along with several upgrades
With software encoders, you do not have to worry about them functioning well as, they work on their own.
Switcher
Switched is the last piece of equipment that your live streaming setup may or may not require. Just like the encoder, the need for a switcher completely depends on the type of equipment you’re using. The function of a switcher is to help you switch between different audio and video sources, graphics, and production elements.
If you’re using two different cameras for different angles or wish to integrate graphics in your livestream, you will need a switcher for your live stream setup.
Five Key Features For Live Streaming Platforms:
High Quality Equals To Professional Video
Put yourself in the shoes of a customer. Will you view a stream with a clear video or video that is not upto the mark? HD 1080p and cloud transcoding need to be kept in mind if you want your audience to enjoy your video!
Broaden Your Reach
If you are a brand looking to spread brand awareness and attract more customers, opt for a live streaming platform that supports simulcasting. For example, Facebook, Twitch, YouTube etc.
Privacy And Security
Make sure you work only with platforms that provide features such as authorisation, privacy, embedding restrictions, customisations, etc.
Powerful Engagement
Include different types of content in your live stream that encourages your audience to interact with the stream through polls, comments, votes, etc.
All-in-one Home
With the help of all the tools that you need for your live and hosted videos, you can edit and replace all your content . the post-video files in 4K speeded out with 5TB of storage. Voila, you can now sell your videos after the event is done!
This is all you need to know to get started with your live streaming journey. There is nothing to be afraid of, even though it may seem like you are about to embark on a scary journey. Once you get started, you will surely figure out everything you need to do on the way!
