The logo focused on lettering and its benefits in modern design through checking the definition and comparison to calligraphy and reasons to apply it in design projects because people try to be discernible and unique among thousands similar handwritten logo. Business owners strive at the uniqueness of their brand and often demand something special from designers and the majority of original things are made by hands. Custom hand lettering took its place among other design techniques a long time ago and it never gets old as all the advanced digital tools still couldn’t replace it and even more. They only supplemented it with new opportunities which reveals the essence of lettering and shows its role in the design industry. People try to be discernible and unique among thousands similar for business owners strive at the uniqueness of their brand and often demand something special from designers. The majority of original things are made by hands on a custom handwritten logo took its place among other design techniques as all the advanced digital tools couldn’t replace as they only supplemented the opportunities in the essence of lettering and shows its role design industry.
People seeing decorative letters as handwritten logo which may think a calligrapher did a stunning work that happens because not everyone knows that lettering and calligraphy are not the same things. To clear things out, lettering is the art of letter drawing while calligraphy is the art of beautiful letter writing with a dip pen and ink are the main tools of calligraphy masters. Calligraphers follow certain rules to create a perfect construction with the letters made in one style as they regulate the width of lines by changing degrees of pressure on the pen. Calligraphy masters usually write one letter and even one word with one stroke with one of the biggest differences is that calligraphy aims at the perfection of style while lettering is well known because of the opportunity of the show. Lettering is more like an individual illustration and each letter is an original unit and together they form a unique picture for masters of handwritten logo. It is not constrained by the certain style that can create something really special which isn’t similar to anything else and being an expert means non-stop improving and expanding professional skills to proficient design is expected to be an artist an illustrator all in one face.
The handwritten logo lettering skills will definitely be a huge benefit for a designer’s status and some may ask how lettering can be applied in web design because today a architect can look over an incredible variety of different textual styles impeccably fitting different advanced items. It may happen that a client’s product has a wide range of competitors and to stand out that needs something extraordinary so that the product could attract the attention of the potential customers. Many designers offer to create slogan lettering as drawn in an absolutely original way which characterizes the product and the company principles way and people may memorize the slogan quicker.It associates with the certain product design with custom handwritten logo can increase brand awareness and make sure people will be able to distinguish the company from the others. A beautiful original lettering can guarantee the pleasant first impression from the people always appreciated the things which go from hand craftsmanship.The handmade lettering will give clients strong associations with the trust and painstaking and decorative letters give the feeling of aesthetic pleasure which is significant for the delightful first impression.
Building strong brand identity is as vital as providing excellent services to the customers for the business which just can’t survive without the brand awareness and loyalty and a handwritten logo is one of the key parts making brand’s picture. Well-thought logo design can show about the personality of a company to the potential clients because the designer’s task is to create a powerful extraordinary logo that would represent the business image.To transfer the message of the company to hand lettering is an effective way to design unique, aesthetic, and recognizable brand identity that creates a custom letter fully based on company’s features and peculiarities. The professional will take into account the smallest details paying deep attention to every letter and line because it’s known that the devil is in the details today everyone strives at uniqueness.A great benefit handwritten logo with the hand lettering brings to a business is that everything made by hands can never be repeated once again. It means a company receives an original logo that will be hard to plagiarize so people will associate it strongly with the company despite all the pleasant emotions and benefits hand lettering brings to perfect as well as any other technique.
First of all, considering a handwritten logo as a design element that need to think if it suits the brand because it’s hard to imagine a website of a law firm with decorative letters say like protect the rights. Hand lettering looks artistic and sometimes even playful to the design that need to understand the target audience and their requirements before taking decisions. Another point to keep in mind is legibility of letters which may be difficult to see the line between beautiful and usable design that may go too far with the letter embellishing transforming them into the unintelligible wreck. Badly readable letters may ruin the transferred message so it’s a risk falling into disrepute or losing the reach for hand lettering with an old craft requiring discipline, knowledge, and talent. Not every handwritten logo design will choose to spend time and effort to lettering learning and for those who want to learn and for the companies thinking about applying hand lettering.As a present list of possible benefit may bring a hand lettering is fully original so it makes the design feel fresh and special. Custom letters always look extraordinary and attract customers’ attention to a beautiful decorative letter in influencing a visual perception bringing the feeling of aesthetic pleasure.
